7

56 Up

When a cross-section of seven-year-olds were interviewed for 7 Up in 1964 it was immediately evident that their social backgrounds influenced their attitudes towards life. While the upper class children were confident and self-assured, those from middle and working class backgrounds were resigned to a challenging life of hard work. This premise was put to the test every seven years when the same group were interviewed about the progression of their lives. 49 years in the making, the changes ...